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Physician Prescribing Behavior and Its Impact on Patient-Level Outcomes

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The American Journal of Managed Care

Physician Prescribing Behavior and

Its Impact on Patient-Level Outcomes

Geoffrey F. Joyce, PhD; Mariana P. Carrera, PhD, MA; Dana P. Goldman, PhD; and Neeraj Sood, PhD

Physicians prescribe more broadly than commonly perceived. Although most physicians have a “favorite” drug, they are not reluctant to try new therapies…

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